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dar1965 bw pbk 008
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dar1965 bw pbk 008
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19958842
© Studiocanal Films Ltd
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> DARLING (1965)
VISUAL DESCRIPTION
This image is a black and white advertisement for a "National Tie-Up with Fontana Books, " promoting the paper-back edition of Frederick Raphael's novel "Darling" alongside various free publicity items to help in marketing campaigns. The ad features several promotional materials, including showcards, book display units, and window stickers. The top section highlights the widespread publicity of other forms by Fontana Books and mentions that this particular edition comes with film illustrations and full credits. Below this header are images of the promotional items: 1. Showcards: Measuring 9" x 16", these cards feature striking depictions of scenes from "Darling, " designed to be attention-grabbing for potential readers. 2. Book Display Units: These displays hold paperback copies prominently in retail environments, encouraging sales through visibility. 3. The Fontana Window Stickers: Designed as an eye-catching element for shop windows to draw attention to the book. On the left side, there's a reminder list for planning book tie-ups which includes tips like working with Public Libraries and Lending Libraries, ensuring sufficient stock before advertising starts, supplying bookmarks with specific selling points at key retailers, distributing throwaways (like leaflets), asking for reader posters where possible, booking space on sale tables well ahead of publication date. Lastly, it suggests using A. B. C. Cinema windows managers' sheets when arranging displays at local cinemas since they would complement other forms of publicity available at retail outlets. Overall, this advertisement provides a glimpse into mid-20th-century book marketing strategies aimed at leveraging cross-media promotions—linking books with their cinematic adaptations—to boost sales and visibility in a competitive market.
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