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dar1965 bw pbk 007
Wall Art and Photo Gifts from STUDIOCANAL
dar1965 bw pbk 007
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19958838
© Studiocanal Films Ltd
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> DARLING (1965)
VISUAL DESCRIPTION
This image features a vintage advertisement for "THE VESPA PROMOTION WITH 'DARLING', " which is a marketing campaign linking Vespa scooters with the film "Darling. " The ad highlights various aspects of the promotion, including a competition to win prizes such as Vespa scooters and local theater tickets by answering questions about the movie. It also mentions press coverage in publications like The Daily Mirror and publicity materials like shop displays that tie in with the film's theme. Additionally, there are references to positive reviews from American critics for "Darling, " suggesting its acclaim. The central focus of the image is on two key promotional elements: THE VESPA QUAD CROWN POSTER, which encourages people to participate by becoming 'the Darling' of their town through entering a competition; and VESPA TIE-UPS AND PROMOTIONS, detailing how participating cinemas would display posters promoting both Vespa and "Darling" together. At the bottom left corner, there's an emphasis on urgency with text stating "CLOSING DATE FOR THIS COMPETITION IS JANUARY 31st, 1966, " indicating when entries for the contest must be submitted. Overall, this advertisement encapsulates mid-20th-century marketing strategies that leveraged popular culture and consumer products together to engage audiences.
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