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Decca gramophone advertisement, 1917
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Decca gramophone advertisement, 1917
Advertisement for Decca gramophones, ideal for use at the Front during the Great War due to it being self-contained, portable and having no loose parts. Illustration shows a large parcel being delivered by a sergeant who says to an enquiring soldier, Its a Decca m lad, for the Captain. Perhaps if they re lucky, the Captain might let them have a listen! Date: 1917
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Media ID 14141477
© Illustrated London News Ltd/Mary Evans
Adverts Decca Gramophone Gramophones Parcel Parcels Portable Record Records Trench Trenches Delivery
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EDITORS COMMENTS
Amidst the chaos and hardships of the Western Front during World War I, moments of respite and enjoyment were cherished by the brave soldiers. In this evocative advertisement from 1917, a sergeant delivers a large parcel marked "Decca m" to a group of curious soldiers. The sergeant, with a knowing smile, announces, "It's a Decca, m'lad, for the Captain." The anticipation in the soldiers' eyes suggests that the arrival of this package may bring a much-needed morale boost. The Decca gramophone, with its self-contained design and portable nature, was an ideal choice for the Front. Its compact size and lack of loose parts made it a practical solution for bringing music and entertainment to the trenches. The image of the parcel being delivered evokes a sense of excitement and longing, as the soldiers eagerly await the chance to listen to their favorite records. The Decca gramophone advertisement of 1917 serves as a poignant reminder of the human spirit's ability to find joy and connection even in the most challenging of circumstances. This historical artifact offers a glimpse into the past, transporting us back to a time when music brought solace and unity to the soldiers of the Western Front.
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