Decca advertisement, WW1
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Decca advertisement, WW1
Advertisement for the popular Decca gramophone during the First World War, showing two soldiers discussing asking their commanding officer for a favour and discussing that now would be a good time since hes sure to be in a good humour while the Decca is playing. Date: 1918
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Media ID 14146399
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Amusement Amusements Decca Gramophone Record Records Tommies Tommy Trench Trenches
EDITORS COMMENTS
Amidst the harsh realities of the Western Front during the First World War, moments of respite and camaraderie between soldiers were cherished. In this evocative advertisement from 1918, two soldiers, huddled in a trench, share a lighthearted moment as they contemplate asking their commanding officer for a favor. The setting: the familiar sight of a Decca gramophone, its horn extended, broadcasting music to the weary troops. The soldiers exchange knowing glances, suggesting that now is the perfect time to make their request, as they are confident that their commanding officer will be in a good humour, buoyed by the uplifting tunes wafting through the air. The Decca gramophone, a symbol of entertainment and amusement in the midst of the chaos and hardships of war, brought moments of joy and connection to the soldiers, offering a brief reprieve from the harsh realities of their surroundings. This poignant advertisement captures the spirit of camaraderie and hope that sustained soldiers during the First World War, reminding us of the power of music to uplift and bring people together, even in the most challenging of circumstances.
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