Advert for Symetra Bear Brand stockings 1938
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Symetra Bear Brand stockings 1938
Legs can be lovelier this year ! We must apologize for implanting the dark suspicion in your mind, but are you sure that your stockings look as lovely from dehind as they do from the front?
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 8202773
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10252786
1938 Bear Brand Calf Hosiery Legs Pure Seams Silk Stockings Metra
EDITORS COMMENTS
Step into the 1930s with this charming advertisement for Bear Brand stockings from Symetra, as featured in the Illustrated London News in 1938. The playful and witty copy reads, "Legs can be lovelier this year! We must apologize for implanting the dark suspicion in your mind, but are you sure that your stockings look as lovely from behind as they do from the front?" This advertisement invites women to consider the importance of their stockings' appearance from all angles. The image showcases a woman in a chic 1930s outfit, with her back to the viewer, revealing the seamless and smooth appearance of her Bear Brand stockings. The stockings are described as "pure," "silk," and featuring "seams that run down in a straight, unbroken line." The use of the bear brand name adds a touch of whimsy and playfulness to the advertisement. The fashion of the 1930s was characterized by elegant and streamlined silhouettes, and stockings played a crucial role in enhancing the look of women's legs. This advertisement highlights the importance of not only the front view but also the back view, emphasizing the attention to detail and quality of the Bear Brand stockings. The use of the 1930s fashion and the playful tone of the copy creates a nostalgic and charming feel, transporting us back to a time when stockings were a significant fashion statement. This advertisement is a delightful reminder of the fashion trends and advertising styles of the past, making it a must-have for any vintage fashion or advertising collection.
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