Advert for Stockings by Bear Brand 1938
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Advert for Stockings by Bear Brand 1938
Not a shadow of doubt ! Each stocking by Bear Brand ia as unblemished as its reoutation, and every bit as reliable! On the score of economy too, it may be said that a step in the right direction.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14132259
© Illustrated London News Ltd/Mary Evans
1938 Bear Brand Crepe Hosiery Models Sheer Stockings Superfine Made
EDITORS COMMENTS
Step into Elegance: Bear Brand Stockings, 1938 - Unblemished Reputation, Unmatched Reliability, and Economy in One Package! This advertisement from the year 1938, published by Illustrated London News Ltd, showcases the Bear Brand stockings, a symbol of sophistication and luxury in the fashion world of the 1930s. The image features a graceful woman, holding a pair of Bear Brand stockings against a backdrop of lush greenery, emphasizing the connection between nature and the superior quality of these crepe stockings. The caption reads, "Each stocking by Bear Brand is as unblemished as its reputation, and every bit as reliable." This promise of perfection was a testament to the brand's commitment to delivering high-quality, unblemished stockings that could withstand the test of time. Moreover, the advertisement highlights the economic aspect of Bear Brand stockings. "On the score of economy too, it may be said that a step in the right direction," the caption states. This suggests that the stockings were not only a fashion statement but also an investment, offering value for money. The Bear Brand stockings were known for their superfine texture, ringless appearance, and sheer quality. The models in the advertisement wear the stockings with pride, exuding confidence and elegance. The use of the word "luxury" further emphasizes the premium nature of these stockings, making them a must-have for women in the 1930s. Overall, this advertisement encapsulates the essence of fashion in the 1930s, showcasing the timeless appeal of Bear Brand stockings and their enduring reputation for quality and reliability.
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