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Japan: Advertising poster for Umegatani Sake, c. 1925
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Japan: Advertising poster for Umegatani Sake, c. 1925
A powerfully built Sumo wrestler - no doubt a celebrity at the time (c. 1925) endorses the virtues of Umegatani sake
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 28356570
© Supplier: CPA Media Co. Ltd
Advertising Alcohol Asia Pictures Asian Asian Image Asian Images Asian Pictures Beverage Historical Images Historical Pictures History Images History Pictures Japan Japanese Poster Art Posters Propaganda Sport Sports Wrestler Sake Sumo
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Japan in 1925. In this advertising poster for Umegatani Sake, we are introduced to a larger-than-life figure who undoubtedly held celebrity status during that era - a powerfully built Sumo wrestler. Standing tall and exuding strength, he becomes the perfect embodiment of the virtues associated with Umegatani sake. The wrestler's endorsement speaks volumes about the quality and appeal of this traditional Japanese beverage. With his muscular physique and determined expression, he symbolizes not only physical prowess but also embodies the spirit of dedication and discipline that is deeply ingrained in Japanese culture. As we delve into this historical image, it becomes evident that beyond its commercial purpose, this poster serves as a piece of propaganda art. It subtly encourages viewers to embrace Umegatani sake as an integral part of their daily lives, emphasizing its significance within society. Through its artistic composition and attention to detail, this photograph captures a moment frozen in time - an era when sumo wrestling was at its peak popularity and alcohol consumption played a significant role in social gatherings. It offers us a glimpse into Japan's rich history while showcasing the fusion between sports, arts, advertising, and cultural identity. In essence, this print encapsulates both nostalgia for bygone times and admiration for Japan's enduring traditions.
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