WWI Poster, Think!... Join Today
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WWI Poster, Think!... Join Today
WWI Parliamentary Recruiting Committee Poster, Think! Are you content for him to fight for you? Won t you do your bit? We shall win but YOU must help. Join Today. Date: 1915
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Media ID 14171454
© Mary Evans Picture Library/Onslow Auctions Limited
Bayonet Committee Content Contribution Enlist Fight Guilt Join Parliamentary Psychological Recruiting Recruitment Rifle Shame Today
EDITORS COMMENTS
This powerful WWI poster, titled "Think! Are you content for him to fight for you? Won't you do your bit? We shall win but YOU must help. Join Today," was created by the Parliamentary Recruiting Committee in 1915. The image features a silhouette of a soldier, standing tall with a rifle and a bayonet, gazing off into the distance. The psychological impact of the poster is profound, as it elicits feelings of guilt and shame in those who may not have yet enlisted. The soldier's stoic stance and determined expression serve as a stark reminder of the sacrifices being made on the battlefield. The First World War, also known as the Great War, was a global conflict that lasted from 1914 to 1918. The war brought about unprecedented changes to the world, and the need for manpower was a critical factor in the outcome of the conflict. Posters like this one were used extensively to encourage enlistment and boost morale. The use of the question "Are you content for him to fight for you?" is particularly effective in eliciting an emotional response from the viewer. It challenges one's sense of duty and patriotism, and the idea that "we shall win" creates a sense of collective responsibility. The call to action, "Join Today," is clear and direct, making it an effective tool for recruitment. This historical artifact is a poignant reminder of the sacrifices made during wartime and the importance of individual contribution to the greater good. The psychological impact of the poster is a testament to the power of visual communication in shaping public opinion and inspiring action.
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