WW2 era poster advertising H Samuel jewellers
Wall Art and Photo Gifts from Mary Evans Picture Library
WW2 era poster advertising H Samuel jewellers
WW2 era poster advertising H Samuel jewellers for good watches and fine jewellery, with a photograph of a soldier looking at his watch. Date: early 1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237646
© Mary Evans Picture Library/Onslow Auctions Limited
Fares Good Jeweller Jewellers Jewellery Lettering Paid Peaked Samuel Watch Watches Wristwatch
EDITORS COMMENTS
This evocative WW2 era poster from the early 1940s, sourced from Mary Evans Prints Online, showcases a soldier in uniform, taking a moment to check the time on his wristwatch from H. Samuel Jewellers. The soldier, with a smile on his face and a peaked cap at a rakish angle, stands against a backdrop of bold orange, white, and black text and lettering. The poster's design expertly balances the patriotic spirit of the war effort with the elegance and sophistication of H. Samuel's fine jewellery and good watches. During the 1940s, rail fares were paid for soldiers on active service, allowing them to travel freely to and from their posts. This poster, with its striking imagery and clear messaging, would have been displayed in train stations and other high-traffic areas, encouraging soldiers to visit H. Samuel's stores for their watch and jewellery needs. The poster's historical significance lies in its representation of the resilience and determination of the British military during WW2, as well as the enduring appeal of fine jewellery and quality timepieces. The poster's design is a testament to the power of advertising during wartime, as companies found creative ways to connect with their audiences and offer essential goods and services. H. Samuel's commitment to providing soldiers with reliable and stylish watches would have been a welcome relief during the challenging years of the war, making this poster a valuable piece of trade and social history.
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