WW1 - London Buses at the Front
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WW1 - London Buses at the Front
WW1 - London Buses at the Front, transporting British troops (Scots Highlanders). Advertorial postcard for Dubonnet. Date: 1915
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Media ID 14348326
© Mary Evans / Grenville Collins Postcard Collection
Advertorial Buses Decker Double Double Decker Dubonnet Hoardings Signs Tonic Wine
EDITORS COMMENTS
Amidst the chaos and turmoil of the Western Front during World War I, a sense of normalcy and familiarity could still be found in the most unexpected places. This evocative photograph captures the moment as London buses, laden with British troops, make their way towards the front lines. The double-decker buses, a symbol of the city's iconic transportation system, have been repurposed to transport the brave Scots Highlanders to the battlefield. The open top of the buses allows for a clear view of the determined soldiers, their faces etched with resolve and anticipation. The buses are adorned with signs and hoardings, bearing the advertisements of various companies, including Dubonnet, the popular tonic wine. The Dubonnet ad, prominently displayed on the side of the bus, serves as a stark reminder of the world left behind. The image, an advertorial postcard from 1915, offers a unique glimpse into the war effort and the role that everyday objects and institutions, such as London buses, played in the grand scheme of things. The buses, once a common sight on the streets of London, became a vital part of the transportation network that moved men and supplies to the front lines, ensuring that the war effort remained uninterrupted.
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