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W W Reville-Terry Ltd, Elspeth Champcommunal
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W W Reville-Terry Ltd, Elspeth Champcommunal
W W Reville-Terry Ltd, Elspeth Champcommunal (British fashion designer and first editor of Vogue in Britain), 50 Grosvenor Street, London W1.
1936
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Media ID 23110264
© Mary Evans Picture Library
Designer Editor Elspeth Grosvenor Reville Terry Vogue 1936
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EDITORS COMMENTS
This photograph captures the elegant and innovative spirit of Elspeth Champcommunal, the first editor of British Vogue, at the height of her career at W.W. Reville-Terry Ltd in 1936. The image, taken at the company's offices located at 50 Grosvenor Street in London's W1 postal district, showcases Champcommunal's timeless fashion sense as she sits in a well-lit room surrounded by an array of fashion books and a long, dark dress draped over a mannequin. Born in Scotland in 1903, Champcommunal's passion for fashion led her to become the editor of British Vogue in April 1936, a role she held until 1939. Her tenure saw the magazine's circulation grow significantly, and she is credited with introducing a more modern and youthful tone to its pages. The 1930s, also known as the thirties or the Great Depression era, was a time of great change and innovation in the fashion industry. Champcommunal's forward-thinking approach to fashion design and editorial direction helped shape the way women dressed during this period. Her influence extended beyond the pages of Vogue, as she also worked closely with designers and fashion houses to promote their creations. This photograph not only offers a glimpse into the life of a pioneering fashion editor but also serves as a reminder of the enduring impact of Champcommunal's contributions to the world of fashion during the 1930s.
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