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Patriotic poster, Buy British - Watch Unemployment dwindle
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Patriotic poster, Buy British - Watch Unemployment dwindle
Buy British and watch unemployment dwindle. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091922
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Away Bill Boost Business Campaign Decreasing Economy Employment Factories Fading Goods Jobs Manufacturing Marketing Nationalistic Patriotic Patriotism Persuasion Pride Prosperity Reduce Reducing Skyline Unemployment Vanishing Workforce Dwindling
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EDITORS COMMENTS
This powerful patriotic poster from 1931 encourages citizens to "Buy British" as part of a government campaign to tackle the country's balance of payments crisis. The image features a striking skyline of British factories and industries, symbolizing the strength and prosperity of the nation's manufacturing sector. The caption below, "Watch Unemployment Dwindle," reinforces the message that buying from British farms and factories will not only support the national economy but also help reduce unemployment. The campaign was given added weight by a speech from the Prince of Wales (later King Edward VIII), who emphasized the importance of buying British goods to boost the economy and create jobs for the workforce. The second choice, buying from the British Empire, was also presented as a viable option. The poster is a poignant reminder of the nationalistic pride and sense of unity that characterized the 1930s in the UK, as the country faced economic challenges and sought to support its own industries and workforce. The use of persuasive language and evocative imagery was a common tactic in government campaigns during this period, as the nation looked for ways to lessen the impact of unemployment and economic instability. This poster is an important historical artifact, offering a glimpse into the marketing strategies and national sentiment of the time. It is a testament to the enduring power of patriotic appeals and the belief that collective action could make a difference in the face of economic adversity.
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