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Advert, Ethyl Gasoline motor fuel
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Advert, Ethyl Gasoline motor fuel
Advert, Ethyl Gasoline motor fuel, compared to the power of a sailfish. Produced by the Ethyl Gasoline Corporation, New York City, USA. Date: 1931
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Media ID 23272686
© The Russell Butcher Collection / Mary Evans Picture Library
1931 Ethyl Petrol Quality Rough Seagulls Waves
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EDITORS COMMENTS
In this 1931 photograph, the raw power and energy of a sailfish is compared to the unyielding might of Ethyl Gasoline motor fuel. The image, produced by the Ethyl Gasoline Corporation of New York City, USA, showcases the sleek and agile sailfish as it leaps out of the rough, turquoise waves, its silver body glistening in the sunlight. Seagulls hover overhead, their wings spread wide, as they observe the spectacle unfolding before them. The photograph is a testament to the quality and potency of Ethyl Gasoline, a leading motor fuel during the 1930s. The Ethyl Gasoline Corporation, with its New York City headquarters, was a pioneer in the development of tetraethyl lead, a compound that improved the performance and efficiency of gasoline engines. The company's advertising campaigns often emphasized the superiority of their product, using powerful imagery and metaphors to convey the idea that Ethyl Gasoline could provide the same level of power and energy as the mighty sailfish. The photograph also serves as a reminder of the rich marine life that could be found along the American coastline during the 1930s. The rough waves, seagulls, and sailfish all evoke a sense of the raw, untamed beauty of nature, while the presence of the Ethyl Gasoline sign in the bottom right corner ground the image in the reality of the era's transportation technology. Overall, this photograph is a fascinating glimpse into the past, showcasing the intersection of nature, technology, and advertising during the Roaring Twenties and the early years of the Great Depression.
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