Louis Hoell
Wall Art and Photo Gifts from Mary Evans Picture Library
Louis Hoell
Type designer, notably Bauer Bodoni
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7247609
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10573207
EDITORS COMMENTS
This photograph captures the enigmatic figure of Louis Hoell (1904-1976), a renowned German type designer, best known for his interpretation of the classic Italian typeface, Bauer Bodoni. The image, taken in 1937, reveals Hoell in deep concentration as he meticulously refines the intricate letterforms that would come to define his most celebrated work. Born in Berlin, Hoell began his career as a typesetter before developing a passion for type design. His fascination with the art form led him to study under the tutelage of Hermann Zapf, a leading figure in the typographic world. Hoell's innovative approach to design was influenced by his extensive knowledge of historical typefaces and his commitment to creating harmonious and elegant typographic solutions. The Bauer Bodoni typeface, which Hoell designed for the Bauer Type Foundry, is a modern interpretation of Giambattista Bodoni's 18th-century design. Hoell's version features subtle yet significant modifications, such as the addition of a counter to the 'a' and 'g' characters, which lends the typeface a more balanced and refined appearance. The photograph offers a glimpse into Hoell's creative process, revealing the dedication and focus required to produce exceptional type designs. With a pencil in hand and a sheet of paper spread before him, Hoell's intense gaze and furrowed brow suggest the depth of his concentration as he strives for typographic perfection. This photograph, from the Mary Evans / Peter & Dawn Cope Collection, serves as a testament to Hoell's enduring legacy as a masterful type designer and a reminder of the artistry and craftsmanship that lies at the heart of typographic design.
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