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Lea and Perrins advertisement, WW1
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Lea and Perrins advertisement, WW1
Advertisement for Lea and Perrins Worcestershire sauce, a perfect gift for soldiers at the front to use with their war rations with claims that it makes bully beef appetizing and when mixed with jam was an excellent substitute for chutnee (chutney). The advert has a special offer for troops at the front - a box of one dozen special bottles at a half size for five shillings, carriage paid for. Date: 1915
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Media ID 14143135
© Illustrated London News Ltd/Mary Evans
Advertisements Beef Bully Condiment Gift Gifts Perrins Present Presents Rations Sauce Sauces Trenches Worcester Worcestershire Condiments
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EDITORS COMMENTS
A Tasty Treat from Home: Lea & Perrins Worcestershire Sauce Advertisement, 1915 Amidst the harsh realities of the Western Front during World War I, a simple yet significant comfort from home came in the form of Lea & Perrins Worcestershire Sauce. This advertisement, dated 1915, showcases a thoughtful gift idea for soldiers at the front: a box of one dozen special half-size bottles of the beloved condiment, with carriage paid for, priced at just five shillings. The advertisement emphasizes the sauce's ability to transform the monotonous war rations into delightful meals. Soldiers were encouraged to use it with their bully beef, making the otherwise unappetizing dish more palatable. Additionally, the sauce could be mixed with jam to create an excellent substitute for chutney, adding a touch of flavor and familiarity to their meals. The text reads, "A perfect present for the soldier at the front. Lea & Perrins Worcestershire Sauce makes Bully Beef appetizing. Mixed with jam it is an excellent substitute for Chutney." The advertisement's special offer was a welcome relief for soldiers, providing a small yet meaningful connection to home. This poignant advertisement is a testament to the importance of food and comfort during times of war. It serves as a reminder of the simple pleasures that could bring joy and morale to soldiers in the trenches, even amidst the unimaginable challenges they faced.
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