Football boots advertisement, end of WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
Football boots advertisement, end of WW1
An advertisement for Super football boots from W. Abbott & Sons of the Strand and Regent Street. The advert suggests to officers that a pair would make a perfect gift to express appreciation of their men, and that playing football would pass the time while waiting for demobilisation. In fact, it suggests having a whip round at the mess and equipping a whole team! Date: 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14148046
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Ball Boots Demob Demobilisation Football Gift Kick Kicking Reconstruction Sporting
EDITORS COMMENTS
Amidst the chaos and uncertainty of the end of the First World War, the prospect of returning to normalcy brought with it a renewed appreciation for the simple joys of life. One such pleasure was the game of football, which had long been a beloved pastime for soldiers during their downtime in the trenches. As demobilisation loomed, W. Abbott & Sons of the Strand and Regent Street seized the opportunity to offer a thoughtful and meaningful gift for officers to express their gratitude and appreciation for their men. In this evocative advertisement from 1918, the image of a pair of Super football boots, with their sleek design and polished leather, is presented as the perfect present to help pass the time during the waiting period for demobilisation. The advertisement suggests that a whip round at the mess could even equip an entire team, allowing for camaraderie and unity to be restored amongst the soldiers. The caption reads, "A GIFT FOR THE MEN WHO HAVE GIVEN SO MUCH. A REWARD FOR THEIR SACRIFICES. SUPER FOOTBALL BOOTS. W. ABBOTT & SONS, STRAND AND REGENT STREET." This poignant advertisement serves as a reminder of the role that sports and recreation played in the morale and wellbeing of soldiers during the long and arduous years of the First World War. As the world began to rebuild and recover from the devastation of the war, the simple act of kicking a ball and playing a game of football became a symbol of hope, unity, and the promise of a brighter future.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
