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British visitors spending money in Switzerland
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British visitors spending money in Switzerland
Thats the way the money goes in Switzerland today: how British visitors spend their 75 quota. Date: 1947
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Media ID 14165444
© Illustrated London News Ltd/Mary Evans
1947 Finance Financial Money Postwar Spend Spending Swiss Today Tourists Visitors Quota
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1. Title: "That's the Way the Money Goes in Switzerland Today: How British Visitors Spend Their 75 Quota (1947)" This evocative photograph captures the essence of post-war tourism in Switzerland, with a group of British visitors enthusiastically spending their allocated 75 Swiss francs during their vacation in the Alpine country. Dating back to the 1940s, this image offers a glimpse into the financial realities and spending habits of British travelers during the immediate aftermath of World War II. The scene unfolds at a bustling marketplace, where the visitors, dressed in smart suits and dresses, engage in lively negotiations with local vendors. Their faces are filled with excitement and anticipation as they exchange their hard-earned currency for Swiss goods. The array of products on display – from fresh produce, cheese, and chocolate to handcrafted souvenirs – underscores the rich cultural exchange that took place between tourists and locals during this period. The 75 Swiss franc quota, a restriction imposed by the British government to limit the amount of foreign currency that could be taken abroad, was a common practice during the post-war years. This policy aimed to ensure that essential goods and services were available to the domestic population, while also encouraging tourists to spend their money within the host country's economy. This photograph not only documents the financial aspects of British tourism in Switzerland during the late 1940s but also highlights the importance of cross-cultural interactions and the role of travel in fostering understanding and connection between nations. As the world continued to recover from the devastating effects of war, the scene depicted in this image serves as a testament to the resilience and adaptability of both tourists and locals in embracing new opportunities for exchange and growth.
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