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Advertisement, Buchanans Black & White Whisky
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Advertisement, Buchanans Black & White Whisky
Advertisement for Buchanans Black & White Whisky, Christmas 1927.
1927
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Media ID 14362875
© Mary Evans Picture Library
Alcohol Buchanan Buchanans Holborn Scotch Scots Scottie Spirit Whisky 1927
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1. Title: "A Toast to the Holiday Season: Buchanan's Black & White Whisky Advertisement, Christmas 1927" 2. Description: This advertisement for Buchanan's Black & White Whisky, dating back to Christmas 1927, transports us to a bygone era of elegance and festive cheer. The image, reminiscent of the 1920s, features a jovial Scottish Terrier (Scottie) seated before a roaring fireplace, its paws resting on a wooden mantelpiece adorned with holly and ivy. The dog gazes intently at a bottle of Buchanan's Black & White Whisky, its amber liquid gleaming in the firelight. 3. Background: Buchanan's Black & White Whisky, a popular Scotch whisky brand, was first introduced in the late 19th century. By the 1920s, it had established a strong presence in the market and was known for its distinctive label and high-quality spirit. This advertisement, with its charming depiction of a Scottie dog, was likely intended to evoke a sense of warmth, tradition, and luxury during the holiday season. 4. Details: The advertisement, printed in black and white, measures approximately 10 x 8 inches (25.4 x 20.3 cm). The text at the bottom reads, "Buchanan's Black & White Whisky, James Buchanan & Co. Ltd., Holborn, London." The image is a testament to the enduring appeal of the holiday season and the role that whisky played in celebrating it during the 1920s. 5. Significance: This advertisement offers a glimpse into the past, showcasing the advertising techniques and cultural norms of the time. It also highlights the connection between whisky, the holiday season, and traditions that have been passed down through generations. The image of the Scottie dog, in particular, has become an iconic symbol of Buchanan's Black & White Whisky and continues to be a favorite among collectors and whisky enthusiasts.
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