Advert for British Industrial Plastic Limited 1942
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Advert for British Industrial Plastic Limited 1942
Shush - secret session for advancd thinkers. Post-war planners have been told - sometimes rudely - that we ve got to win the war first. We agree - absolutely. But we can t help feeling that if we d looked ahead before the war there might not have been one. Take plastics, for instance; they re going to play as big a part in winning the peace as they are in winning the war, so we re going to publish a series of advertisements to show what plastics can and cannot do - just for the few who prefer to do their thinking in advance. Date: 1942
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1942 Confident Future Ground Breaking Hopeful Optimistic Plastic Plastics Winning Ww 2 Ww Ii War Time
EDITORS COMMENTS
In this evocative advertisement from 1942, British Industrial Plastics Limited extends an invitation to "advanced thinkers" for a secret session, promising to reveal the groundbreaking potential of plastics, both in winning the ongoing war and in shaping the future peace. The post-war planners are urged to look ahead, despite the pressing need to focus on the war effort. The advertisement carries a hopeful, confident, and optimistic tone, emphasizing the belief that plastics will play a significant role in both the war and the post-war era. The image features a group of men in suits, deep in conversation, with a backdrop of industrial machinery and plastic products, such as pipes, containers, and insulation materials. The text emphasizes the importance of plastics in the war effort, but also hints at their broader potential, suggesting that had more thought been given to their possibilities before the war, it might have prevented the conflict. This advertisement is a testament to the forward-thinking spirit of the time, as well as the belief in the transformative power of plastics. The image is a fascinating glimpse into the optimistic outlook of the 1940s, during a time of great uncertainty and change.
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