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East Midlands Gas Board shop window cooker display, Dronfield, Derbyshire, 1961. Artist
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East Midlands Gas Board shop window cooker display, Dronfield, Derbyshire, 1961. Artist
East Midlands Gas Board shop window cooker display, Dronfield, Derbyshire, 1961. For their July 61 window display in Dronfield, near Sheffield, the East Midlands Gas Board diecided on a seaside theme for their display. A range of period cookers can be seen on display, including a Cannon 134, a Flavel Courier, and a Stoves Cabaret. The Main Consort Cooker on show has been reduced from £ 40 10/- to to £ 36 15/- and generous trade in allowances are offered
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Media ID 15066296
© Worldwide Photography / Heritage-Images
Cooker Cookery Cooking Derbyshire Domestic Domestic Appliance East Midlands Gas Board Energy Gas Board Gas Cooker Household Appliance Kitchen Equipment Michael Michael Walters Paul Walters Worldwide Photography Ltd Promotion Shop Window Walters Dronfield
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EDITORS COMMENTS
This print captures a nostalgic glimpse into the past, specifically the year 1961 in Dronfield, Derbyshire. The East Midlands Gas Board shop window cooker display takes center stage, showcasing an array of period cookers against a charming seaside backdrop. This unique advertising concept aimed to entice customers with its whimsical theme. Among the featured cookers are notable brands such as Cannon, Flavel Courier, and Stoves Cabaret. One cannot help but be drawn to the Main Consort Cooker prominently displayed with a reduced price tag from £40 10/- to £36 15/-. To sweeten the deal further, generous trade-in allowances were offered. The image exudes a sense of domesticity and country charm as it highlights essential kitchen equipment that was commonplace during this era. The gas board's promotion emphasizes energy efficiency and convenience for households across England. Photographed by Michael Walters of Paul Walters Worldwide Photography Ltd. , this monochrome snapshot preserves not only an advertisement but also a piece of British history. It serves as a reminder of how marketing strategies have evolved over time while providing viewers with an intriguing glimpse into daily life in mid-20th century Britain.
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