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E. & A. Mele & Co. Napoli, c1900
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E. & A. Mele & Co. Napoli, c1900
E. & A. Mele & Co. Napoli, c1900. Private Collection
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Media ID 18268877
© Fine Art Images / Heritage-Images
Belle Epoque Cappiello Communication Design Fashion Accessories Fin De Siecle Jugendstil Leonetto 1875 1942 Marketing Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Belleepoque Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This print showcases the exquisite artistry of E. & A. Mele & Co. , a renowned Italian company from Napoli in the early 1900s. The image, part of a private collection, transports us back to an era characterized by opulence and elegance. The vibrant colors and intricate details of this advertising piece epitomize the Art Nouveau movement that was prevalent during this time. With its flowing lines and organic motifs, it perfectly captures the essence of Belle Époque style. Leonetto Cappiello, a prominent graphic designer known for his innovative approach to poster design, created this stunning lithograph as a means of communication and promotion for fashion accessories produced by E. & A. Mele & Co. The fusion of marketing and fine art is evident in every aspect of this composition - from the stylish models showcasing fashionable accessories to the meticulous attention given to typography and layout. This artwork not only serves as a testament to Italy's rich cultural heritage but also reflects broader European movements such as Jugendstil, Modernisme, Reformstil, Stile Liberty, Wiener Secession – all synonymous with modern style at the turn of the century. As we gaze upon this enchanting print today, we are reminded of an era when artistic expression seamlessly merged with commercial endeavors – creating timeless masterpieces that continue to captivate audiences worldwide.
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