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Cooking demonstration for East Midlands Gas Boards gas cooker promotion, 1961. Artist
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Cooking demonstration for East Midlands Gas Boards gas cooker promotion, 1961. Artist
Cooking demonstration for East Midlands Gas Boards gas cooker promotion, 1961. During the 1950s and 1960s the gas board were in compertition with the locally produced coal gas and had a campaign of promoting the use of gas with roadshows and exhibitions. Here, a baking demonstration attempts to show the advantages of buying a new gas cooker
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Media ID 15065954
© Worldwide Photography / Heritage-Images
Baking Cake Cooker Cookery Cooking Demo Demonstrating Demonstration Domestic Domestic Appliance East Midlands Gas Board Gas Board Gas Cooker Household Appliance Michael Michael Walters Paul Walters Worldwide Photography Ltd Promotion Walters
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This print captures a cooking demonstration held by the East Midlands Gas Board in 1961. During this era, the gas board faced fierce competition from locally produced coal gas, prompting them to launch an extensive campaign promoting the use of gas through roadshows and exhibitions. In this particular image, a skilled baker is showcasing the advantages of purchasing a new gas cooker. The scene exudes an air of domesticity as the lady effortlessly prepares a delicious cake using her state-of-the-art gas appliance. Her focused expression reflects her expertise in cookery while also highlighting the ease and convenience that comes with utilizing modern household appliances. The monochrome aesthetic adds a timeless quality to this snapshot from British history. It transports us back to a simpler time when home economics played an essential role in everyday life. The image serves as both documentation of social progress and advertisement for technological advancement. Photographed by Michael Walters, renowned for his ability to capture candid moments that evoke nostalgia, this picture encapsulates not only the promotion efforts of the East Midlands Gas Board but also represents an era where women were increasingly becoming empowered within their homes through innovative kitchen technologies. This print stands as a testament to how advertising campaigns can shape societal norms and consumer behavior while simultaneously preserving memories of our collective past.
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