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Advertisement for Calverts Dento-Phenolene, c. 1890s (litho)
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Advertisement for Calverts Dento-Phenolene, c. 1890s (litho)
XJF486364 Advertisement for Calverts Dento-Phenolene, c.1890s (litho) by English School, (19th century); Private Collection; (add.info.: Advert for mouth wash made by F.C. Calvert & co. of Manchester that claims to be " unequalled for sweetening the breath and preserving the teeth and gums. A boon to smokers." ); English, out of copyright
Media ID 12913410
© www.bridgemanart.com
Cigarette Cigarettes Dental Dentifrice Hygiene Pharmaceutical Pharmaceuticals Smoker Smokers Carbolic Mouthwash Phenol
EDITORS COMMENTS
This vintage lithograph from the 1890s showcases an intriguing advertisement for Calverts Dento-Phenolene, a mouthwash produced by F. C. Calvert & Co. of Manchester. The English School of the 19th century skillfully captured the essence of this dental hygiene product in their artwork, which is now part of a private collection. The advert boldly claims that Calverts Dento-Phenolene is "unequalled for sweetening the breath and preserving the teeth and gums" making it a true boon to smokers. In an era when smoking was prevalent, this unique mouthwash aimed to combat any unpleasant effects caused by tobacco use. The lithograph features both male and female figures, subtly hinting at its appeal to all individuals concerned about oral health. While cigarettes are mentioned in relation to smoking, it's important not to overlook the broader message promoting dental care. With its Victorian charm and pharmaceutical aesthetics, this print transports us back in time when dental hygiene was gaining importance as part of everyday life. It serves as a reminder of how far we have come in terms of oral healthcare practices. As we admire this piece from Fine Art Finder's collection, let us appreciate its historical significance while acknowledging advancements made since then towards maintaining healthy teeth and gums – without forgetting those who still enjoy their occasional smoke.
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