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On Route to the North Pole, front and back of a promotional card for Huntley
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On Route to the North Pole, front and back of a promotional card for Huntley
488423 On Route to the North Pole, front and back of a promotional card for Huntley & Palmers Biscuits, produced for the French market, 1890 (colour litho) by English School, (19th century); Private Collection; (add.info.: Huntley & Palmers supplied biscuits for expeditions to both the North and South Pole; they were a British firm of biscuit manufacturers, founded in 1822, becoming biscuit suppliers to Queen Victoria; by 1867 they had expanded into Europe, receiving additional royal warrants from Napoleon III and King Leopold II of Belgium; by 1900 they were the worlds largest biscuit producer and had become one of the earliest global brands; their easily recognisable tins and logo were a very successful marketing tool and became a symbol of the worldwide commercial power of the British Empire; later their production expanded into cake production; ); English, out of copyright
Media ID 23256980
© Bridgeman Images
Antarctic Arctic Biscuit Biscuits Brand Brands Cake Cakes Carte R And Xe9 Carte Reclame Clame Explorers Exports Gateau Gateaux Global Huntley And Palmers Huskies Husky Marketing North Pole Promotion Promotional Publicity Royal Warrant South Pole Tins Trade Card Vintage Card Worldwide Exporter World Wide
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On Route to the North Pole
EDITORS COMMENTS
is a captivating vintage promotional card for Huntley & Palmers Biscuits, created in 1890. The front and back of this colorful lithograph depict an advertisement that was specifically produced for the French market. Huntley & Palmers, a renowned British biscuit manufacturer established in 1822, supplied biscuits not only for expeditions to the North and South Poles but also became biscuit suppliers to Queen Victoria herself. By expanding into Europe and receiving royal warrants from Napoleon III and King Leopold II of Belgium, they solidified their position as one of the earliest global brands. The easily recognizable tins and logo of Huntley & Palmers became symbols of the worldwide commercial power held by the British Empire during that era. This successful marketing tool helped them become the world's largest biscuit producer by 1900. The promotional card showcases a scene from an Arctic expedition with explorers accompanied by loyal huskies pulling sleds through snowy terrain. It highlights both their biscuits and cakes as essential provisions for these daring journeys. This historic artifact represents not only a piece of advertising history but also serves as a testament to Huntley & Palmers' leadership in exporting quality products worldwide. Its artistic charm combined with its rich historical significance makes it a valuable addition to any collection or exhibition dedicated to exploring early marketing strategies or celebrating iconic brands like Huntley & Palmers.
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