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American Trade-Marks and Devices: Morton Salt Co, Chicago (litho)
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American Trade-Marks and Devices: Morton Salt Co, Chicago (litho)
7198399 American Trade-Marks and Devices: Morton Salt Co, Chicago (litho) by American School, (20th century); Private Collection; (add.info.: Morton Salt Co, Chicago. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Unknown.); © Look and Learn
Media ID 24746474
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands Chicago Identities Identity Illinoi Illinois Logo Logos
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EDITORS COMMENTS
This black and white lithograph print showcases the iconic American trade-mark of Morton Salt Co, based in Chicago. Created by an unknown designer in the early 20th century, this illustration was featured in Joseph Sinel's book titled "A Book of American Trade-Marks and Devices" published in 1924. The image captures the essence of design and identity, representing a significant brand that has stood the test of time. The Morton Salt Co logo is instantly recognizable with its bold lettering and distinctive umbrella girl holding a container of salt. This trademark has become synonymous with quality and reliability. As we delve into this piece, it reminds us of America's rich history as a hub for innovation and commerce. The lithograph technique used to create this print adds depth and texture to the illustration, enhancing its visual appeal. While some trademarks included in Sinel's book may still be relevant today, it is important to note that permission may be required for their use. However, this particular artwork serves as a testament to the enduring legacy of Morton Salt Co within American culture. Displayed proudly in private collections around the world, this print from Bridgeman Images allows us to appreciate not only the artistic beauty but also the historical significance behind these timeless symbols of American industry.
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